Nigerian singer and music executive, Oluwatosin Ajibade, better known by his stage name Mr Eazi, through his incubator program for emerging artists, emPawa Africa has reopened entry for its accelerator program.
Entries is slated for Friday, August 15. In this second phase of the program, 30 African artists will be selected to receive a non-repayable grant to fund their first professional music video, as well as mentorship, marketing services and other support. Artists from the African Diaspora are also encouraged to apply for the program.
The emPawa30 will include 10 artists from Nigeria; 10 artists from other countries on the African continent; and five UK-based African artists, with the remaining five spots open to African-born artists in countries around the world, including the US and Canada.
YouTube Music is partnering with emPawa Africa to provide support for the 10 Nigerian artists in the #emPawa30 cohort, as announced by YouTube’s Global Head of Music, Lyor Cohen announced during a fireside chat with Mr Eazi at last month’s Google for Nigeria Week.
#empawa30 goes live Aug 15th with @deejayneptune
We are funding 30 artists with $10k each, 10 of which will be from #Nigeria and funded in #partnership with @youtubemusic
To enter upload your video to Instagram with the hashtag #emPawa30 and #emPawaNigeria10 pic.twitter.com/uHJPIWjtlP
— emPawa Africa (@emPawaAfrica) August 13, 2019
To be considered, entrants are asked to upload a short video clip (up to 1 minute in length) to Instagram of themselves performing an original song, cover or freestyle, with the hashtag “#emPawa30”.